My mission
I call myself a conceptologist and an idea producer.
Drawing on the experience of past years in business, architecture, design and communications, I help to create ideas that will become a business with meaning.
My focus is on the development of new projects in the HoReCa segment. My job is to create new experiences in hotels, restaurants, recreational centers and innovative leisure and entertainment formats.
Field of activity
Hospitality industry
- club hotels (Holiday Village);
- HV1;
- HV2;
- classic hotels.
Entertainment industry
- indoor theme parks;
- sports and fitness complexes;
- development centers.
Restaurant industry
- fast food, fast fine;
- casual dinning;
- fine dinning;
- out-of-town restaurants.
Industry of innovations
- multifunctional eco-systems;
- conceptual spaces.
Business activities
Turn-key projects: from development to implementation
Projects
Each project is special and unique
“ONLY" - WEEKEND CLUB www.onlyclub.com.ua
Project Status: was launched in 2019- Naming.
- Branding.
- Concept and positioning.
- Calculation of the cost of services.
- Description of the system of business processes and workflow.
- Development of a marketing strategy.
- Site development.
- Launch and maintenance.
- Attracting guests.
Selfish Club. Country Club www.selfish.ua
Project status: was launched in 2016- Winner RedDot design award 2016
- Development of brand concept.
- Naming. Corporate Identification. Corporate website.
- Formation and preparation of marketing complex.
- Development and control of production of information and advertising materials.
- Development and control of production of hotel and restaurant textiles, consumables.
- Bringing brand to market.
- Launch and coordination of project.
Tsarsky City Resort www.tsarsky.com
Project Status: was launched in 2014- Corporate Identification. Corporate website.
- Organization and management of marketing and sales department.
- Development and implementation of an advertising campaign.
- Bringing brand to market.
Tita Family House. Сountry club www.titafamilyhouse.ua
Project Status: was launched in 2021- Development of the club concept.
- Corporate identity.
- Development of marketing mix.
- Drafting an investment and business plan.
- Design.
- Construction consulting.
- Complex equipment.
- Development of menu and bar card.
- Imputed value of services.
- Pricing.
- Description of the business processes and workflow systems.
- Staff recruitment and training.
- Advertising campaign preparation.
- Launch and coordination.
- Attention getting.
The revitalization project of Miskolc (Hungary)
Status of the project: active stage of the concept approval.- It is not subject to disclosure.
- Development of a concept of an innovative park with commercial zones (matching the needs of residents).
- Architectural design. Design and zoning.
Academy of Modern Education A+ Full-cycle children’s educational institution www.academy.com.ua
Project Status:was launched in 2012- Operational management of project.
- Crisis management.
- Brand repositioning.
- Development of marketing strategy.
- Staff recruitment and training.
- Description of the business process system.
- Running a kindergarten and elementary school.
- Preparation and launch of an advertising campaign.
Gallery
Selfish Club. Country Club (http://www.selfish.ua)
Project status: coordination after launch- Development of brand concept.
- Naming. Corporate Identification. Corporate website.
- Formation and preparation of marketing complex.
- Development and control of production of information and advertising materials.
- Development and control of production of hotel and restaurant textiles, consumables.
- Bringing brand to market.
- Launch and coordination of project.
Tita Family House. Сountry club
Project Status: Preparation for Launch- Development of the club concept
- Corporate identity
- Development of marketing mix
- Drafting an investment and business plan
- Design
- Construction consulting
- Complex equipment
- Development of menu and bar card
- Imputed value of services
- Pricing
- Description of the business processes and workflow systems
- Staff recruitment and training
- Advertising campaign preparation
- Launch and coordination
- Attention getting
The revitalization project of Miskolc (Hungary).
Status of the project:active stage of the concept approval.- It is not subject to disclosure.
- Development of a concept of an innovative park with commercial zones (matching the needs of residents).
- Architectural design. Design and zoning.
Tsarsky City Resort
Project Status: Running- Corporate Identification. Corporate website.
- Organization and management of marketing and sales department.
- Description of the business processes system.
- Development and description of corporate standards system.
- Development of IT concept.
- Development and implementation of marketing complex.
- Bringing brand to market.
Academy of Modern Education A+ Full-cycle children’s educational institution (www.academy.com.ua )
Project Status: Running- Operational management of project.
- Crisis management.
- Brand repositioning.
- Development of marketing strategy.
The network of amusement parks Happylon (http://www.happylon.com.ua )
Project Status: Running- Development of design documentation for amusement park.
- Сomprehensive fitting out.
- Park launch. Restaurant launch.
- Operational management.
- Organizational and legal structure.
- Development of business processes and workflow systems for a network of 15 parks and restaurants in the CIS.
Chain of restaurants Carte Blanche
Project status: implemented- Launch of a ‘mystery guest’ system.
- Making recommendations for staff training system.
Chain of restaurant KFC
Project status: implemented- Development of project documentation. Сomprehensive fitting out.
- Construction management and enterprises launch.
Fastfood restaurant chain Stardog!S – Марком (Moscow. Russia)
Project status: implemented- Description of business process system.
- Development of franchise package for development in regions.
- Development of logistics system and transport chains.
Aroma. Espresso bar
Project status: implemented- Description and implementation of business processes.
- Adjustment of franchise package.
Our profile
The best professionals for the best projects
Евгения Днепрова
Концептология и маркетинг
Алина Белошкурская
Проджект менеджер
Евгения Днепрова
Концептология и маркетинг
Евгении Днепровой
Алины Белошкурской